Friday, April 23, 2010

Baby Boomers Find True Value With Fire Pits

Are you a baby boomer? If so, your parents most likely somehow assisted in moving America toward victory in World War II. This victory led to the greatest baby and economic booms in history. Think about that statement for a moment. Do you think it's a coincidence? It's not. The reason the American economy boomed from the early 80s to the late 90s was because of demographics. 70% of the economy is the consumer, and baby boomers produced and consumed beyond anything ever seen in the past.

In recent years, things have changed. Baby boomers are retiring. And based on stock market fluctuations, they're choosing to save their money rather than invest or spend it. With baby boomers on the sidelines, this will lead to a much weaker economy than we're used to. But is it all a blessing in disguise?

Look at it this way. If the economy continued to boom, what would baby boomers be doing with their money? They would be buying fancy toys, looking for the next big investment, spending time at fancy restaurants, and trying to maintain their status. Are all these things really what's important in life? Of course not. Family and friends are what's important. One benefit of an economic downturn is that it pulls people together.

Instead of spending money on a fishing boat or fancy car, many boomers have been investing in fire pits. Did that come as a surprise to you? It shouldn't. Baby boomers are beginning to realize that time spent with significant others and family members cannot be matched by any discretionary purchase. A fire pit is not a discretionary purchase, but more of a family investment. Many baby boomers are now skipping their favorite television shows, internet sessions, and whatever hobbies they might have delved into in the past and spending time by the fire pit with loved ones.

What makes fire pits so valuable is that you can use them at any time. If it's the summertime, you build a small fire in the evening to provide some warmth. In the wintertime, you can build a large fire, which will produce more than enough heat. Most baby boomers now enjoy spending time around the fire pit, reminiscing about old times. And not times that pertain to business, speedboats, shopping sprees, or their status in the community, but about family.

Fire pits do seem to have some type of nostalgic power about them, which is another reason their popularity has been exploding.

0 comments:

Post a Comment